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Album of the Year #22: J.I.D – The Never Story - HipHop

Album of the Year #22: J.I.D – The Never Story - HipHop

Album of the Year #22: J.I.D – The Never Story

Posted: 22 Dec 2017 05:03 AM PST

Artist: J.I.D

Album: The Never Story

Listen:

YouTube

Spotify

Apple Music

Tidal

Yeezy Sound

Background by /u/ItsBigVanilla

The scene: East Atlanta, 1990. Halloween. A baby is born, kicking and screaming. His name: Destin Route. Destin is the youngest of seven brothers and sisters moving from low-income house to low-income house, by all means an ordinary black boy born in Atlanta. He's a jittery kid; his grandma tells him so. He grows up around others like himself, he sees his peers sell drugs to feed their families, he knows his situation.

Destin gets older, makes his way through his classes. High school ends and he keeps moving, gets accepted to Hampton University in Virginia, plays football. He's in college now: a new chapter in his life, new experiences, new friends. New friends: Olu and Eian, a.k.a. Venus and Doc. They're rappers, call themselves Earthgang. Destin's interested. He remembers growing up, listening to Wu-Tang Clan, that New York shit, Outkast, of course, D'Angelo, too.

2012: he gets kicked out of school. What's next? He decides to focus on the music. Isn't that what everybody does when they have nothing left to do? The difference is, Destin's better than most. He writes a bit, records a bit, links up with Earthgang a bit, next thing he knows he's got a mixtape: Route of Evil. He's a rapper now, he starts calling himself J.I.D, as in, the jittery kid that grandma used to say he was. He likes it, he's having fun with it, he keeps writing. 2013: mixtape number two, Para Tu, drops it right before his 23rd birthday.

More songs with Earthgang, they form a collective: Spillage Village. Put out an album: Bears Like This. Things are heating up, they're gaining traction, they get an offer: open up for Ab-Soul on his next tour. J.I.D jumps at the chance, gets out there on stage and raps his heart out. He's getting the hang of this, now. Drops an EP, Dicaprio, and still keeps writing. Keeps putting out music: Bears Like This Too with Spillage Village. Keeps touring: this time he opens for Bas, who he worked with on the Ab-Soul tour. Keeps writing: Bears Like This Too Much is next. They even managed to get a J. Cole feature on this one.

Cole hears his stuff; he likes it. This could be the next step for J.I.D. He gets the offer of a lifetime: Cole says sign with me. Drop your debut album on my label, Dreamville. This is his shot at legitimacy. This is his chance to see his music make an impact. He accepts the offer, of course. Who wouldn't? Then he gets to work on The Never Story.

Review by /u/ItsBigVanilla

The Never Story begins with a smooth chorus of voices, opening the album with the positive affirmation "Everyone's a star / Every day's the move / Everywhere you are is for you". As the lines are repeated, another voice comes into play: a youthful, crooning, almost squeaky voice, a voice that doesn't appear to foreshadow a rap album at all. A minute passes, the chorus stops, and in come the drums as listeners are eased into the first track, "General". What's immediately gripping about the track is the production (done by Latrell James & Oz theAdditive): it's steady, layered, and thumping, glued together by a deep bass line and an atmosphere that suggests there's danger around the corner. And like clockwork, the danger appears as J.I.D makes his entrance, spitting a head-bopper of a verse that manages to sound meticulously written and off-the-cuff at the same time. Rapping about life in Atlanta, racism, and his own experiences, the rapper comes across as honest and lyrical, qualities rare in such a catchy tune.

Instead of risking overstaying its welcome, the track ends, transitioning into "Never", which opens with a sinister, cloudy (Childish Major & Christo Welch) beat that would make Norf Norf proud. "Never been shit, never had shit / Never knew shit, never out, never do shit damn / But a nigga never gave two shits" raps J.I.D in one of the album's catchiest hooks, sliding into another verse introspective enough to keep listeners thinking while they try to keep up with the flow, which sprawls and bounds around the production effortlessly, stopping and starting again at will, never feeling slightly off-base. The production stays exciting, constantly being ramped up or cut out at moments that perfectly accentuate J.I.D's lyricism without overshadowing it, and halfway through the song, the entire track shifts gears with a completely unexpected beat switch. Suddenly, the track goes from misty to robotic, and J.I.D goes from introspective to braggadocious, coming in hot with perhaps one of the year's best set of opening lines: "What you call a chick that don't suck dick? You don't/ And if you think you finna come up this, you won't/ Down comes the boogie and up jumps the funk/ This beat takin' a beating, I hand out the lumps." From this point on, the track explodes with an energy as of yet unheard on the album.

Following "Never" is "EdEddnEddy", a mellow track that sees J.I.D utilizing his trademark lazy flow in a lazy way, floating along another beat that's almost impossible not to move along to (produced by Hollywood JB). At this point in the tracklist, the album's appeal is clear: fantastic production, well written and quotable lyrics, and a fresh new voice in hip-hop, proving he can tackle a wealth of styles and come out on top every time. "Me and my two niggas be like Ed Edd and Eddy", he raps, and on the next track, "D/vision", frequent collaborators Venus and Doc of Earthgang, the other "Eds", make their appearance. "D/vision" features what may be the most impressive technical rap on the album, as the three MCs attempt to one-up each other over freestyle-inspiring J. Cole production.

Next up are "Hereditary" and "All Bad", two of the album's mellowest moments. The triumphant, guitar-and-piano production (by Officials) of "Hereditary" paves the way for one of J.I.D's most melodic performances, showcasing his ability to tread the line between rapping and singing, all while offering up a hook that's sure to get stuck in listener's heads. On "All Bad", things slow down even further as J.I.D goes full R&B, accompanied by understated, soulful vocals from Mereba. Thanks to producer Hollywood JB, the song feels funky and sexy, at once reminiscent of Isaiah Rashad while managing not to sound too much like anybody else. The track is so downtempo that it almost threatens to bring the album to a complete halt, but it works as another interesting chapter in The Never Story.

The atmosphere is quickly revitalized by "Underwear", one of the album's darkest-sounding affairs. J.I.D plays around on the hook, alliterating in a seemingly offhand way ("Melancholy cool / Matthew McConaughey / on a money mission") and cracking the classic "underwear/under where" joke, the gold standard of elementary schools across the country. However, the trap-inspired, piano-laden production by Christo Welch gives way to a few energetic, instantly memorable verses that turn the track into one of the project's highlights.

Slipped in between two of the most single-worthy tracks is the Childish Major-produced "8701", a short, punchy track that features a verse from fellow Atlanta artist 6LACK. While the track's autotune-over-guitar and under two minute runtime make it feel a bit out of place and transitory, it still stands as a satisfying song in its own right. "8701" leads into "Hoodbooger", another playful and vibrant song that feels like an upbeat counterpart to "Underwear". The track, produced by 808 Blake, originally appeared on J.I.D's Dicaprio EP, but it fits in perfectly here as yet another lyrically infectious moment full of charisma and swagger.

Before the album's end comes "Somebody", a song that sounds like it would make surprisingly reasonable background music on Sesame Street. The positive vibes come in the form of Imaginary Kids production that sounds like sunshine and a hook that could give MF DOOM the warm-and-fuzzies ("Everybody gotta be something / Everybody wanna be something / … Everybody gotta love somebody"). J.I.D raps about his choice to make a name for himself in the rap game, and by the time his verses are up, you're bound to feel like you want to give it a shot, too. While the song's tone might seem out of place on the tail end of the album, it demonstrates just how diverse of an artist that J.I.D is, while providing some levity before the album's final, definitive moment.

The Never Story goes out with a bang, not a whimper, as the concluding track, "Lauder", starts off with a braggadocious proclamation that feels well deserved at this point: "Okay I told motherfuckers I was sick as a bitch / The dopest dope you smoke gon' get you a whiff / Watch how these niggas flip the script with the flick of they wrist / Southern lyricists don't exist like my flow is a myth". More J. Cole production creates a landscape for J.I.D's most personal effort yet, spitting verses about his brother, ("My brother was locked up for shooting at the enemy / Caught one nigga then caught fifteen / I ain't meet that nigga 'till I was fifteen"), his ambitions, ("I silently swore solemnly / That I would be the guy to make my black people proud of me / Roses to the mothers of anybody that doubted me"), and his passion for rapping ("My pen carries my many sins / The irony the iron can't straighten out any wrinkle in existence"). The track is a major highlight, perhaps even the best song on the album, and definitely the best way to end it.

The album ends on a high note that, most importantly, feels earned. Running at 40 minutes, 11 tracks and an intro manage to come together to feel cohesive yet diverse, lyrical yet quotable, and to hint at what's to come. J.I.D emerges victorious, a fresh new personality in the rap game, and a big personality at that. The project seeps with talent; whether it be from J.I.D, the guest artists, or the producers, everyone involved brings the heat and sets the stage for the start of a long, potentially brilliant career. As an album, The Never Story is fantastic; as a debut, it's excellent.

Favorite Lyrics by /u/ItsBigVanilla

Alright, what you call a chick that don't suck dick? You don't

And if you think you finna come up this, you won't

Down comes the boogie and up jumps the funk

This beat takin' a beating, I hand out the lumps

• "Never"

I'm a stallion, stout, strong, war ready, resilient

Guess the Lord put me in position just to kill niggas

A warrior, but words used is my spear, my sword, my fear, my Lord, my chance is void if I

Do it for myself and don't give back to the loyal

The unemployed, all my boys in here

Okay, let's really make some noise in here

• "D/vision"

Look like I gotta bust heads like bruh said nigga suspect

And I don't play muhfuckin nut check, this a gut check

After I done killed y'all, imma hit your bitch up and have a slut fest

No Morris Chestnut, bitch nut chest

Leave the nigga in the past where the dust is

This a 100 round drum, nigga duck this

• "Underwear"

Yeah, too many hoes on my D-I-C-K

I run the game like V-I-C-K

You ain't talking shit, no habla Englais

I can cock that thing back and pon de replay

I'ma be the man, and I know that you feel it

Fast-forward, in five years in LA in a Bentley

I been a Renaissance, finna send a bomb

Hit him in his arm, leg, head, nigga swam oceans for the commas

• "Hoodbooger"

Let's get it poppin', they're pulling pistols on apostle Paul

So paid the piper or meet the sniper legend of the fall

I knew in diapers you and I was nothing alike at all

I do or die, you do it to die, I'm really making calls

You couldn't kill it and take it out of me

The ideology, this the odyssey

I'm Odysseus, you gotta follow me

Watch how I maneuver, I influence the influencers

The flow is like the flu in influenza going through the motion

So I motivate all of my niggas, they tell me kill 'em with kindness

I'd rather kill 'em and they're other significants

• "Lauder"

Discussion Questions by /u/ItsBigVanilla

• J.I.D. has been compared to other popular artists, such as Kendrick Lamar and Anderson .Paak. Do you think that his style is unique enough to forge a career that isn't dependent on these comparisons?

• What aspect of his music (i.e. songwriting, hooks, production, song structure, etc.) would you like to see J.I.D work on for his next project?

• What's your interpretation of the "cuckoo clock" interludes at the end of some of the songs? Do these bring the album together in some way or are they unnecessary?

• Who would you like to see collab with J.I.D in the future? Which artists would fit well with his style?

• Do you think that we will still be talking about J.I.D 5 years from now?

Thanks to everybody for reading this. I just want to say that I loved this album, and that nearly all of my favorite albums this year have come by surprise. If I hadn't randomly clicked on the [FRESH] thread for this album when it came out, I probably wouldn't be writing this right now, so I encourage you all to do the same, even when a post doesn't have much attention.

Also, if you have a chance to see J.I.D and/or Earthgang live, don't hesitate to do it. They put on an incredible show and they have ridiculous chemistry together. You won't be let down, and you might as well get tickets while they're cheap, because when these guys blow up it won't be so easy to get that front row spot.

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Eminem's "Revival" sells 265K First Week (197K Pure). G-Eazy's "The Beautiful & Damned" sells 122K First Week (70K Pure). Jeezy's "Pressure" sells 70K First Week (51K Pure). Eminem has his worst first week since 1996 with "Infinite".

Posted: 22 Dec 2017 03:12 PM PST

Rank Artist Album Label Pure Sales Sales + Streaming
1 Kendrick Lamar DAMN. TDE/Interscope 362K 610K
2 Drake More Life YMCMB/Republic 230k 505K
3 Eminem Revival Shady/Aftermath/Interscope 197K 265K
4 Logic Everybody Def Jam 199K 251K
5 Big Sean I Decided G.O.O.D./Def Jam 65K 156K
6 DJ Khaled Grateful We The Best/Epic 52K 151K
7 Future FUTURE Freebandz/Epic 57K 139K
8 Gorillaz Humanz Parlophone/Warner Bros 108K 135K
9 Lil Uzi Vert Luv Is Rage 2 Generation Now/Atlantic 28K 126K
10 G-Eazy The Beautiful & Damned BPG/Revels Group/RCA 70K 122K
11 Migos Culture Quality Control 40K 121K
12 Future HENDRXX Freebandz/Epic 44K 117K
13 Bryson Tiller True to Self TRAPSOUL/RCA 47K 116K
14 Tyler, the Creator Flower Boy Odd Future/Colombia 72K 106K
15 2 Chainz Pretty Girls Like Trap Music Def Jam 57K 106K
16 Meek Mill Wins & Losses Atlantic 37K 102K
17 Rick Ross Rather You Than Me Epic 69K 100K
18 XXXTENTACION 17 Bad Vibes Forever/Empire 18K 86K
19 Mary J. Blige Strength of a Woman Capitol 70K 76K
20 21 Savage Issa Album Slaughter Gang/Epic 22K 75K
21 Future & Young Thug Super Slimey Epic/300/Atlantic 12K 75K
22 Jeezy Pressure Def Jam 51K 70K
23 Kodak Black Painting Pictures WMG 15K 70K
24 Gucci Mane Mr. Davis Atlantic 22K 64K
25 Trey Songz Tremaine The Album WMG 42K 63K
26 Calvin Harris Funk Wave Bounces Vol. 1 Columbia 24K 63K
27 A Boogie Wit Da Hoodie The Bigger Artist Highbridge/Atlantic 10K 61K
28 Kehlani SweetSexySavage WMG 30K 57K
29 Chris Brown Heartbreak On A Full Moon RCA 25K 56K
30 SZA CTRL TDE/RCA 24K 55K
31 Quality Control Quality Control: Control the Streets, Vol. 1 Quality Control/Motown/Capitol N/A 54K
32 Big Sean & Metro Boomin Double or Nothing Republic 10K 54K
33 NF Perception NF Real Music/Caroline 36K 53K
34 French Montana Jungle Rules Bad Boy/Epic 15K 52K
35 Joey Bada$$ All-Amerikkkan Badass Cinematic Music/Pro Era 24K 51K
36 Russ There's Really A Wolf Colombia 24K 49K
37 Macklemore Gemini Bendo LLC 27K 48K
38 21 Savage, Offset & Metro Boomin Without Warning Slaughter Gang/Epic 11K 48K
39 Lil Pump Lil Pump Tha Lights Global/Warner Bros. 7K 45K
40 Lil Yachty Teenage Emotions Quality Control/Motown/Capitol 18K 44K
41 Kodak Black Project Baby 2 Atlantic 8K 44K
42 Kevin Gates By Any Means 2 Bread Winners' Association/Atlantic 18K 41K
43 A$AP Mob Cozy Tapes, Vol. 2: Too Cozy A$AP World/Polo Grounds/RCA 8K 40K
44 Miguel War & Leisure Bystorm/RCA 15K 37K
45 Khalid American Teen Right Hand Music/RCA 13K 37K
46 Jhene Aiko Trip Def Jam 10K 37K
47 Big K.R.I.T. 4eva Is A Mighty Long Time BMG 22K 35K
48 Fabolous & Jadakiss Friday on Elm Street Def Jam 18K 33K
49 Young Thug Beautiful Thugger Girls Atlantic 6K 32K
50 Lecrae All Things Work Together Reach 20K 31K
51 Gucci Mane Droptopwop Atlantic 9K 31K
52 Nav & Metro Boomin Perfect Timing XO/Boominati/Republic 6K 31K
53 Ty Dolla $ign Beach House 3 Atlantic 7K 30K
54 Yo Gotti I Still Am Epic 12K 29K
55 Playboi Carti Playboi Carti AWGE/Interscope 8K 28K
56 Vince Staples Big Fish Theory Def Jam 16K 27K
57 PnB Rock Catch These Vibes Atlantic 4K 27K
58 Dave East Paranoia: A True Story Mass Appeal/Def Jam 12K 26K
59 Moneybagg Yo Federal 3X N-Less/Interscope 10K 26K
60 Wu-Tang The Saga Continues 36 Chambers/eOne 19K 25K
58 Wale Shine MMG/Atlantic 13K 25K
61 Moneybagg Yo & Youngboy Never Broke Again Fed Baby's N-Less Entertainment/Never Broke Again 5K 25K
62 Jaden Smith Syre MSFTSMusic/Roc Nation 4K 24K
63 Young Dolph Thinking Out Loud Paper Route Empire 7K 23K
64 A$AP Ferg Still Striving RCA 5K 23K
65 G Herbo Humble Beast Machine Entertainment 7K 21K
66 Lupe Fiasco Drogas Light 1st and 15th 14K 20K
67 Big Boi BOOMIVERSE Epic 13K 20K
68 Nav Nav XO/Republic 4K 20K
69 Mike WiLL Made-It Ransom 2 WMG 4K 19K
70 Tech N9ne Dominion Strange Music 15K 17K
71 AI YoungBoy YoungBoy Never Broke Again Never Broke Again 5K 16K
72 Amine Good For You Republic 4K 16K
73 Pitbull Climate Change Polo Grounds/RCA 10K 13K
74 Keyshia Cole 11:11 Reset Epic 9K 13K
75 Vic Mensa The Autobiography Roc Nation 7K 13K
76 DVSN The Morning After OVO Sound/Warner Bros. 4K 13K
77 Yelawolf Trial By Fire Shady/Aftermath/Interscope 10K 12K
78 Action Bronson Blue Chips 700 Vice/Atlantic 8K 12K
79 Ugly God The Booty Tape Atlantic N/A 12K
80 Fat Joe & Remy Ma Plata O Plomo RNG/Empire 8K 11K

FAQ:

Q: Source?

A: http://hitsdailydouble.com/building_album_chart

Q: How is this list sorted?

A: It's sorted by sales + streaming

Q: What are pure sales?

A: Pure sales are purchases of the album (itunes, amazon, physicals, etc)

Q: Where is X album?

A: Only albums with 10K in sales + streaming are listed

Q: Aren't those numbers low for Drake/Chris Brown/Offset, 21, and Metro?

A: Drake released "More Life" on a Saturday night which means that he lost around 2 full days of sales. Similar scenario for Chris Brown and Offset, 21, and Metro.

Q: What about "4:44"?

A: It didn't have any sales first week as it was a Tidal exclusive and Tidal did not report their streaming numbers.

Q: Why are Ugly God/Quality Control's pure sales "N/A"

A: Ugly God/Quality Control's pure sales were outside of the top 50 for there release weeks, meaning the exact number was unknown. Ugly God sold fewer than 3K pure copies. Quality Control sold fewer than 6K pure copies.

Q: Where can I find last year's list?

A: 2016 list, 2015 list

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Rumor: Joe Budden is Signing a $5 Million Dollar Deal with Diddy and Revolt For His New Podcast

Posted: 22 Dec 2017 04:56 PM PST

[FIRST IMPRESSIONS] Travis Scott & Quavo - Huncho Jack, Jack Huncho Discussion Thread

Posted: 22 Dec 2017 10:50 AM PST

Lil Wayne Remixes Have Coincided With 325 Dropped Places on the Hot 100

Posted: 22 Dec 2017 03:11 PM PST

Dedication 6 drops on Christmas Day, so I thought I'd dive back into Wayne's previous mixtapes (from the original Dedication onwards) to see what impact his remixes have had on the chart positions of the original songs.

http://www.bensbigblog.com.au/2017/12/lil-waynes-mixtape-remixes-have.html

Over the course of the 10 official solo mixtapes since Dedication 1, the tracks Wayne raps over have lost a combined total of 325 places on the Billboard Hot 100 directly after his remix is released.

On the other side, tracks he has rapped over have only gained 115 places directly after Wayne's remix, and 25 of those places belong to "We Takin' Over" by DJ Khaled, a track Wayne himself raps on.

These stats are a correlation, not a causation, it's difficult to truly say "Wayne drew attention away from the original track, which is why it fell on the charts", but with Wayne's reputation as a "rapper eater", and someone who skated over the hottest tracks during his 2005-2009 mixtape run, as well as the amount of places these tracks lost vs. how many they gained, it's not out of the realm of possiblity that Wayne caused some of this. Especially when you consider the song that gained the most from a Wayne remix was a track that Wayne featured on...

I've also broken it down by mixtape, and by era.

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[FRESH] The Underachievers - REP THE SET (PROD. DAWNIE NARKO)

Posted: 22 Dec 2017 06:57 PM PST

Jay Z's 4:44 tour has grossed $24.3 million from 15 shows so far

Posted: 22 Dec 2017 08:13 AM PST

[FRESH VIDEO] Walk on Water (feat. Beyoncé) - Eminem

Posted: 22 Dec 2017 07:49 PM PST

Tidal will be completely free for 12 days starting on Christmas

Posted: 22 Dec 2017 05:46 AM PST

Chicago rapper Valee officially signs to G.O.O.D. Music

Posted: 22 Dec 2017 02:37 PM PST

[FIRST IMPRESSIONS] Gucci Mane - El Gato: The Human Glacier Discussion Thread

Posted: 22 Dec 2017 10:51 AM PST

Fingers Blue video coming soon

Posted: 22 Dec 2017 04:01 PM PST

[DISCUSSION] BROCKHAMPTON - SATURATION III (One Week Later)

Posted: 22 Dec 2017 04:22 AM PST

What do you all think of the final album of the trilogy now the dust has somewhat settled?

Where does this rank alongside SATURATION I & II?

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[FRESH] - Bones - Carcass

Posted: 22 Dec 2017 11:34 PM PST

Eminem On How Jay Z Inspires Him, Trump Infuriates Him, and the Making of 'Revival'

Posted: 22 Dec 2017 09:08 AM PST

SF Bay Area throws buds at Redman and Method Man

Posted: 22 Dec 2017 04:17 PM PST

Daily Discussion Thread 12/22/2017

Posted: 22 Dec 2017 10:10 AM PST

Welcome to the /r/hiphopheads daily discussion thread!

This thread is for:

  • objective questions with right/wrong answers (e.g. "Does anyone know what is happening with MIXTAPE?", "What is the sample in SONG?")
  • general hip-hop discussion
  • meta posts...e.g. ideas for the sub

Thread Guidelines

  • Do not create a separate self post for these types of discussions outside of this thread - if you do, your post will be removed.

  • Please be helpful and friendly.

  • If a question has been asked many times before, provide a link to a thread that contains the answer.

Other ways to interact

There are a number of other ways to interact with other members of HHH:

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[FRESH VIDEO] Farruko, Nicki Minaj, Travis Scott - Krippy Kush (Remix) ft. Bad Bunny, Rvssian

Posted: 22 Dec 2017 04:43 PM PST

Eminem - Psychopathic Killer ft. Slaughterhouse and Yelawolf

Posted: 22 Dec 2017 09:55 PM PST

[FRESH EP] MR. MUTHAFUCKIN EXQUIRE - MERRY EXMAS 3

Posted: 22 Dec 2017 06:21 AM PST

RIP Pam the Funkstress of The Coup

Posted: 22 Dec 2017 08:21 PM PST

Milo has released a statement regarding the allegations Cultdays has put against him

Posted: 22 Dec 2017 11:50 AM PST

Yesterday, Milo broke his silence and released a few statements regarding the accusations put towards him about going on tour, cheating on his wife and lying about his marital status.

https://twitter.com/yomilo/status/943927470251585536

my wife dm'd you. she didn't appreciate being a prop in your story. you don't know my life or my family. you've clearly been through an inhumane ordeal and WE empathize with that. but what you posted about me is wrong.

https://twitter.com/yomilo/status/943960736669229056

i was single. you don't know the circumstances of my marriage and they arent public. i told hawa i was married n she left. i didnt lie to anyone i had sex with.

https://twitter.com/yomilo/status/943961258918780928

my wife told this to tzim tzam. and she acknowledged it. this has nothing to do with you and you are crossing into harrassment.

Cultdays also responded as well, she made a lot more tweets so ill be linking the parent tweet and screenshotting the rest to avoid clutter.

https://twitter.com/Cultdays/status/943952618635665408

If you and your wife have an open relationship, you need to tell women that you are trying to fuck and leave that. You don't say "i'm single" you disgusting little pig. the never for you to even at me.

https://twitter.com/Cultdays/status/943962079999901696

you aren't single when you are married 2 weeks later, and have a baby in a womans stomach. don't treat us like we just stepped off the boat. you are a scary little bitch. do not come back to the bay, do not

Last chunk from Cultdays: https://gyazo.com/4550c257a859e49902bd103453f3ca05

Again, I really recommend just going to Cultdays twitter and getting the entire story for yourself. I tried my best to get the entire story in here but to avoid any kind of misinformation your best bet is to see all of them for yourself.

Regarding Busdriver and KOOL AD: they both have not broken their silence.

edit:

/u/TheRoyalGodfrey added a statement from Cool Reve about this entire situation: https://www.reddit.com/r/hiphopheads/comments/7ljsol/milo_has_released_a_statement_regarding_the/drmsd1h/?context=3

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at

Album of the Year #21: Lucki - Watch My Back - HipHop

Album of the Year #21: Lucki - Watch My Back - HipHop

Album of the Year #21: Lucki - Watch My Back

Posted: 21 Dec 2017 03:25 PM PST

Artist: Lucki

Album: Watch My Back

Listen:

Apple Music

Spotify

Youtube

Soundcloud

DatPiff

Album Background

Lucki (fka Lucki Eck$) is a Chicago rapper who's been in the game since 2012, and since then has been constantly underrated. Despite co-signs from Chance the Rapper, A$AP Mob, Playboi Carti, Chief Keef (who even briefly inducted Lucki into Glo Gang), Danny Brown, Earl Sweatshirt, and FKA twigs (that's his voice on Preface off of LP1), he's never quite risen to the level he could be at.

Perhaps it's the fact that he mostly eschews from traditional pop song structures (of 18 songs on this project, only one is over 3 minutes, and the shortest is barely over a minute long) and hooks. Perhaps it's the fact that he switched his sound drastically following his breakout mixtape, Alternative Trap. Perhaps it's the drugs.

Whatever the reason, it doesn't take away from the quality of this mixtape.

After months of delays, false starts, and loose tracks, Lucki finally released Watch My Back, his 7th mixtape on May 5th, 2017.

Review

Seeing the growth of Lucki from one mixtape to the next has really been something interesting. Whereas his first projects had that spacey, reverbed-out, cloud-rap style, some projects have featured some of his most downtrodden, depressing songs (Son of Sam), and others have been had the airy, energetic, fun style that Soundcloud is known for (Freewave II). On Watch My Back, we find a mixture between the latter two. It's a sound that's unique to Lucki, but still in line with his contemporaries.

The opening track, "Miss Me", is a perfect introduction to Lucki's personality. Over a bass-heavy, syrup slow Grimm Doza beat, Lucki brings us into his world, where despite the fact he still takes drugs like candy, he's more aware of what's going on. He realizes his flaws, but despite them, he refuses to change. It's depressing, but it's just the way he is. He's the drug dealer and the junkie. He may love someone, but it doesn't change the fact that he'll push them away. Lucki's world is one of dualities.

"Are U Wit Me", produced by Gnealz, is one of the more on-trend songs, but still has a uniqueness to it. The production is laced with the same percussion, snare patterns, and bass that a song by Playboi Carti may have, along with a similar flow that ends just about every line with an "aye", but similarities end there. There's no real hook, and Lucki drifts between rapping and barely audible mumbling.

On "Komfortable", Lucki once again speaks on the downsides of the drugs he's taking. Molly, Xanax, and Percocets (despite what the refrain of "Are U Wit Me" makes it seem) are all some of Lucki's vices. I think this song, while not one of my favourites, shows that Lucki is influential in the "Soundcloud Rap" scene. On this song, Lucki says:

I think them xans tryna take me

And while this may be a stretch, it was the first thing I thought of when I heard the hook of Lil Xan's "Betrayed" a few months later.

Another great example of this comes from "Poker Face", where Lucki calls himself a "Wockstar", which is something people from Playboi Carti to Lil Wop to Slim Jesus have all called themselves following Lucki. This song is also worth mentioning for the amazing Plu2o Nash and Adio beat. It's super simple, but the instruments in the background give the song an almost psychedelic feeling.

"BPrint" is one of the strongest lyrical moments of the tape. Lucki isn't fitting in tons of multi-syllabic rhymes, but the bars are clever, and they give us an honest look into the artist's head.

Following that, we have "Leave With You", produced by Plu2o and cloud rap pioneer Clams Casino. The production is a perfect mix of both producers' styles, and Lucki came in with a more aggressive flow to suit it. This energy carries along onto "Fuck Everybody", which is another one of my favourites. The flow, production, and bars all combine into something that's really great. Again, there's not really a hook, but it doesn't feel missed.

"No Wok" is also worth a song worth mentioning. Despite being barely over a minute long, it's the most popular song on Watch My Back. The beat is really good, Lucki comes in spitting for almost the whole song, and "No Wok drive me brazy" is really catchy.

"New to Me" is one of the weaker lyrical moments on the tape, but the song is still super fun to listen to, mostly thanks to the beat. "Pull Up With Ah Stick" beatmaker Lil Voe is to be thanked for this instrumental, which combines saxophones and jazzy pianos with the plug beat drums.

The final song, the fittingly titled "Over", is the last standout from the album. Much of the sentiments from the opening track. Despite the journey that Lucki guided the listener on throughout the album, he's still in the same place. He's still the same Lucki, and it's not the best he could be, but at least it's him.

Lucki is a master of creating music for depressing times, and while sometimes his lyrics may seem bleak, there are also moments where he looks at the bright side, it just may not be what he wants to do at the moment.

At first, I had my issues with this project, and there's still a lot you could criticize. The first half seems a little stronger than the second, at least to me. The mixing is inconsistent, songs occasionally don't feel as fleshed out as they could be, and some more hooks would be a great addition.

But for a lot of the songs, there are still parts that you find yourself repeating. It helps that the beats are on point throughout the whole tape. Lucki also proves that while his lyrics aren't as good as they were on Alternative Trap, where it's obvious that he put more time into crafting them, there's still a lot of cleverness in what he's saying.

If there's one thing we can all hope for, it's that Better Days are coming soon.

Favourite Lyrics by /u/SoTheFliesDontCome

I used to treat her shitty with no pity, but she far older now

Told me, "With me, boy, be with me", guess she know her worth by now

When it's dark, no matter who there, you couldn't see a soul by now

I'm a dog, I'm this and that, but it's me, hoe

- "Miss Me"

I don't politic with children

I chewed a million milligrams

Why he popped the seal then?

Can't buy it, it may not be him

Who gon' get my deal then?

Since they all scared of drugs and kids

Nigga, where's the fun in this?

I don't got no life to risk

Deadboy status, I'm just here

So they can tape this shit

- "BPrint"

Hollywood Hills with a Glock in the rental

Live by what I said, if I caused it, I meant to

She do what I said, it could all be so simple

Who you came with, I'ma rob you and him too

Easy money, never been a fraud 'til I went though

Tried to do this sober, but the seal popping tempt you

- "Fuck Everybody"

Ecstasy in stars, tell her book me if she miss me

You not worth a bar, all that sneakin' shit can miss me

Molly crystal ball, tell me all about my good dream

Diva snort it all, all that council shit for rookie

I'll be back tomorrow, losing faith up in my city

- "Thank God"

I like tints, I don't know who wanna hurt me, darling, aye

That's my kin, for the right price he'll hurt me prolly, aye

I ain't dead, but my picture on the shirt, he salty, aye

I miss Tech, my plug got me sipping dirty Quali, aye

- "Over"

Discussion Questions

  1. Is it fair to lump Lucki in with artists such as Playboi Carti and Lil Uzi who use a similar "aye" flow just because of it?
  2. For those of you who've listened to Lucki's earlier work, how much did you enjoy this album compared to his earlier work?
  3. A lot of songs on Watch My Back lack hooks. Was this a bad decision? Does it limit Lucki's ability to "blow up"?
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Daily Discussion Thread 12/21/2017

Posted: 21 Dec 2017 02:27 PM PST

Welcome to the /r/hiphopheads daily discussion thread!

This thread is for:

  • objective questions with right/wrong answers (e.g. "Does anyone know what is happening with MIXTAPE?", "What is the sample in SONG?")
  • general hip-hop discussion
  • meta posts...e.g. ideas for the sub

Thread Guidelines

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  • Please be helpful and friendly.

  • If a question has been asked many times before, provide a link to a thread that contains the answer.

Other ways to interact

There are a number of other ways to interact with other members of HHH:

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Famous Dex releases tracklist to "Read About It"

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